National Pop-Up Activations and Retail Program: Design, Fabrication and Program Management
As Google Fiber expands their high speed internet & TV service to more cities across the country, this nimble & modular system of field assets assist the marketing team to stand up spaces around their brand. Engineered to be made as multiples, four different sizes of kits set up quickly by local staff to provide a stand-alone experience, portable set-ups for staffed events, & a pop-up retail solution to create service centers in expanding markets. The kits' fixtures & furniture are made with lightweight, durable materials & incorporate digital elements & other features to facilitate product conversations & drive sign-ups. Along with holding in-person "train the trainer" workshops, training/installation manuals accompany each kit to guide staff in local markets on proper use, transportation, & maintenance. With Jack Morton Worldwide