Retail Concourse & Directional Signage: Design
For the opening of a new shopping concourse, this signage system was created to identify retailers & guide visitors through the multi-level retail space & several connecting passageways of New York’s best-known Art Deco towers. Details for brass & illuminated etched glass sign structures were inspired by the existing Art Deco features within Rockefeller Center. Comprehensive construction documents & sign schedules were created for each unique sign type in the program. With Two Twelve